The Predictable Revenue Scorecard
Quickly assess how ready your sales organization is to deliver consistent, forecastable revenue across five critical dimensions — without another workshop, tool demo, or consulting pitch.
Unpredictable revenue is rarely a people problem.
If you lead a B2B sales organization, you already know the feeling: one good month, one bad month, and a forecast that never seems to match reality. Reps are busy, managers are firefighting, and your tools are only delivering a fraction of the value you paid for.
The issue isn’t effort. It’s invisible operational gaps: inconsistent execution, unclear pipeline data, underused tech, weak accountability rhythms, and managers stuck reacting instead of leading.
The Predictable Revenue Scorecard gives you a fast, objective way to see where those gaps are — so you can stop guessing and start fixing the right things in the right order.
What you’ll see in under 10 minutes
- Where your pipeline is lying to you and why forecasting always feels like a best guess.
- How consistent your reps really are in following the behaviors that win deals.
- Whether your tech stack and AI tools are actually helping, or quietly killing productivity.
- How strong your operating cadence is around expectations, KPIs, and accountability.
- Whether managers are leveraged as strategic leaders — or trapped putting out fires.
Score your revenue engine across five critical dimensions
The scorecard walks you through 25 statements mapped to the five systems that determine how predictable your revenue really is. Each one is scored from 1–5 so you can create a simple, executive-ready picture of your sales org.
Pipeline Visibility & Forecasting Clarity
Are your stages, definitions, and data clean enough that leadership can actually trust the forecast? Or are you still relying on gut feel and last-minute adjustments?
Rep Performance & Execution Consistency
Do reps follow a defined process with clean deal hygiene and reliable follow-up, or does performance swing wildly from person to person and month to month?
Tech Stack & AI Workflow Adoption
Is your CRM and automation stack actually saving time and improving win rates — or is it a cluttered orbit of tools that no one uses properly?
Accountability & Operational Cadence
Do your weekly meetings, KPIs, and coaching rhythms reinforce the right behaviors, or does accountability fade after every “reset” meeting?
Manager Efficiency & Leadership Leverage
Are managers coaching and improving the system, or stuck firefighting and chasing updates? This category reveals whether your leaders are flying the ship — or just patching leaks.
Your Predictable Revenue Score
When you total your scores, you’ll see exactly where you sit on the spectrum from Unpredictable Revenue to a true Predictable Revenue Engine, and which dials to turn first.
Download the Predictable Revenue Scorecard
Drop in your details below and we’ll send the scorecard straight to your inbox. You’ll also receive a short follow-up sequence with examples and prompts to help you turn your score into an action plan.
- Step 1: Enter your name and business email.
- Step 2: Get instant access to the PDF scorecard.
- Step 3: Share it with your team and compare scores.
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RevOps for B2B teams that aren’t trying to be the next SaaS unicorn.
Sales Rocket exists for growth-minded B2B organizations in more traditional industries — the ones that won’t be replaced by an app, but know they need a cleaner, more modern revenue engine.
Between us, we bring 25+ years of sales and sales ops experience, and hands-on work with brands like Smash My Trash, CityWide, FASTSIGNS, and Dimensional Innovations.
Our clients see immediate 30%+ increases in pipeline volume and up to 50% reductions in deal cycle times as we align their people, processes, and tools around one simple goal: predictable revenue.
What we specialize in
The scorecard is how we start many client engagements — it gives us a shared, honest baseline before we co-design the roadmap and implementation.
Turn your score into a concrete 90-day revenue roadmap.
If you’d like support interpreting your scorecard and designing the “what happens now” plan, you can book a 1:1 Predictable Revenue Diagnostic with our team.
In this session, we’ll:
- Review your scorecard across all five dimensions.
- Identify the top 2–3 bottlenecks creating the most revenue drag.
- Outline a pragmatic 90-day plan for quick wins and structural fixes.
- Share how our hands-on RevOps implementation program works, if it’s a fit.
A hands-on RevOps implementation program
For the right teams, we move from diagnosis into execution:
- Deep-dive assessment of your current systems and processes.
- Roadmap for success with quick wins and longer-term standards.
- Done-with-you implementation, working alongside your team.
- Ongoing coaching for leaders and frontline managers.
- Custom-trained Sales Rocket agent to keep your new standards alive.
The scorecard is the first step. The diagnostic is where we start building the flight plan.
Common questions from sales leaders
How long does the scorecard take to complete?
Most teams complete it in 10–20 minutes. You can fill it out solo as a leader, or use it in a leadership meeting to compare perspectives and align on reality.
Who should fill it out?
Ideally, your VP of Sales, CRO, Head of RevOps, or Sales Director. Some clients also have managers complete their own versions to spot gaps between perception and reality.
Is this just a lead magnet for a consulting pitch?
The scorecard stands on its own as a useful diagnostic tool. You’ll get immediate value whether or not we ever work together. If you want help fixing what it reveals, that’s where the Predictable Revenue Diagnostic and our implementation program come in.
We don’t use HubSpot. Is this still relevant?
Yes. While we specialize in HubSpot, the scorecard and our methodology are CRM-agnostic. We work with any system and help you integrate AI-powered workflows into whatever you’re already using.
What types of businesses is this best for?
B2B organizations with established sales teams in more traditional sectors — especially those that haven’t fully modernized their tech stack or sales operations yet, but care deeply about building a predictable revenue engine.